Best Design Awards Finalist 2017
Website: IA, Wireframing, UI design, Interaction design, Data informed design
Operated by not for profits, the FRINGE NZ team are heavily reliant on ticket revenue to meet operating costs in a global climate of reduced arts sector funding.
Our goal for the redesign was to maximise online sales by combining measurable conversion metrics with super easy to complete user tasks and a fully responsive website. The successful impact was clear in the high conversion rate for the site.
The numbers
tell a good
story.
Featuring over 140 shows from in excess of 1,000 artists, the new Fringe website & digital platform delivered a whopping 63% increase in online ticket sales over previous years & the largest total audience yet.
140+
Shows
1000+
Artists
63%
Increased online sales
Created at
NV interactive
We use a combination of creativity & intelligence to craft immersive digital experiences. Our process is pragmatic. Our people listen, dream, code and deliver beyond expectation.
Want to make something?
Let me know :)
Wellington,
New Zealand
Email: hello@riaanbotha.co.nz
Linkedin: linkedin.com/in/rbotha
© Riaan Botha 2021
UX Designer